The Debt Collection Company doubled their leads & increased traffic by 1,680% SEO, Web Design, Web Development

A few years ago, Chris from the debt collection company was facing a serious dilemma. His Wiltshire based debt collection company was struggling to compete with bigger businesses.

His company had a good reputation and track record with helping its clients collect and recover outstanding debts. But the lack of constant new leads being generated via the company website meant it was in serious trouble.

Chris came across SEO (search engine optimisation) and realised that it was a cost-effective way to get qualified leads via his website. His lack of experience and expertise meant looking for a reputable agency to handle all the site’s SEO.

He quickly found what he thought was a reputable SEO agency. Initially, things were good. The website started to rank for competitive terms fairly quickly and there was a flurry of new leads coming in. Everything looked rosy. Chris felt that he could finally put his worries behind him.

But that didn’t last for long.

Unknown to Chris, his recent flurry of new leads was a direct result of spam and black-hat tactics. Namely the use of PBNs by his then agency to increase his website’s authority and rankings.

It was only a matter of time before Google caught on and effectively penalised his whole domain for violating its best practices. The results were devastating. Not only had the site been added to a blacklist the leads that were being generated disappeared overnight. 😱

For a while, Chris tinkered with the site’s SEO himself. Initially, his internal efforts resulted in new leads here and there. But his tinkering quickly resulted in killing off what little traffic the site was getting.

He was also spending all of his time on this new marketing activity and not on client cases!

It wasn’t sustainable. The hunt was on again to find a debt service SEO expert to help propel his website to the top of search results and start getting new leads. This time it had to be the right way. With a little experience behind him, he knew who to avoid and what questions to ask.

After having spoken to many different companies and freelance experts he found us: Valen Digital. Following the initial conversation, he knew he had found a legitimate company that could help his business.

In a little over 2 years, the debt collection agencies organic website traffic increased by a staggering 1,680%.

The new mobile-friendly website is one of the cleanest developed for a debt services company and sits on top of a world-class CMS platform. This gives Chris the ability to deploy additional sub sites on demand to capture more traffic and visitors from the smaller towns and cities in the UK.

The website also benefits from topic-focused content in conjunction with custom schema code integration. This provides the search engines with higher relevancy and more E-A-T signals which they love.

These changes have resulted in a substantial increase in website traffic generating over 55% more leads and higher conversion rates.

Since these changes, Chris has stated that at times the number of leads coming through was too much for his small team to handle. Our response: It’s always good to have more business than none at all 😎